SK.

SPEED IS
REVENUE.

Engineering sub-second experiences for 300M+ users. Every millisecond shaved from the bundle is a user retained.

// Core_Web_Vitals_Audit

The Golden Metrics.

Data Source: Chrome User Experience Report (CrUX)
Target: 75th Percentile // Field Data
[ PASS ]
LCP

Loading Velocity

Optimizing Largest Contentful Paint by prioritizing critical image payloads and implementing advanced 100% cache-hit CDN strategies.

Threshold < 1.2s
[ PASS ]
INP

Input Latency

Mastering Interaction to Next Paint. Reducing main-thread blocking by offloading heavy logic to Web Workers and optimizing React hydration.

Threshold < 200ms
[ PASS ]
CLS

Layout Stability

Eliminating Cumulative Layout Shift through strict aspect-ratio enforcement and font-display swapping strategies across dynamic ads.

Threshold < 0.1

Scale Invariant
Performance

At Hindustan Times, I led the initiative to reduce bundle sizes by 40%. For 69M users, this equated to a massive reduction in data egress costs and a significant boost in mobile SEO rankings.

Bundle Size
-40%
Traffic Peak
1.2M/min

Technical_Tactics

Hydration Slicing Tree Shaking Edge Caching Dynamic Import Workbox / PWA Brotli Compression